Track: Creative Tech
Unleash the power of creative tech to drive impactful change. It revolves around embracing innovative thinking in technology and leveraging its potential to revolutionize existing processes.
Experience the transformative potential of creative tech at our newly launched Creative Tech conference track. Discover how to infuse chatbots with authentic voices, explore the implementation of MarTech, and unlock a world of possibilities. Our focus remains on learning from industry leaders who have mastered these approaches and sharing firsthand accounts from professionals working with creative tech in complex organizational settings.
Join us for an enlightening journey where you’ll gain valuable insights and fresh perspectives. Be part of the Creative Tech conference track and empower yourself with the tools and inspiration to harness the full potential of technology in imaginative ways.
Track Leader: Ivo Lukac (HR)
Web Technologist & Partner at NetgenBreakfast & registration
- 8.00 - 9.00
- Break/social
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
Janus Boye - Host
conference Opening
- 9.00 - 9.05
Signe Strandvig (DK)
Executive Board Member at Danish Cyclists’ Federation
Courage, curiosity and cycling
- 9.05 - 9.15
Bebo White (US)
Internet Pioneer and Educator
- 9.15 - 10.00
- Geezer Lecture
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Recent studies have evaluated the use of AI clients (e.g., ChatGPT) by members of a User Interface Design Team.
Study results indicate that such clients can be very effective in design research and execution (e.g., the definition of personas and test scenarios). Skeptics raise the usual AI- related concerns such as theft of creative material and potential job loss.
This talk will explore the roles that AI clients could potentially play in a User Interface Support Design Team either as a full team member or as a research and design collaborator in order attain a successful and innovative team result.
Coffee, tea & networking
- 10.00 - 10.30
- Break/social
Nicole Rogers (US)
CMO and Co-founder at ai12z
AI Assistants Across Industries: Practical Uses and Future Ideas
- 10.30 - 11.15
- Creative Tech
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We’ll explore how AI assistants are being applied across different industries and dive into various use cases.
Learn about how an LLM can be used as a reasoning engine and the power of agents. Hear real-world examples of companies using AI assistants today, and then join a creative brainstorm to imagine new AI applications across multiple verticals.
Tobi Stadelmaier (DE)
VP Engineering at CoreMedia
- 11.15 - 12.00
- Creative Tech
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Is "this sound like GPT" more of an insult than a compliment?
This session was (among other things) inspired by the vibe at last year's Aarhus conference, where I got the sense, it was more of an insult.
Join this session for a (very brief) introduction on the theoretical background of LLM-based "Agents", and then we'll dive into how to wire the up to your custom knowledge bases and tools to overcome the restriction that LLMs "just know what they were trained on",
Tobi will also give a few examples on how you might want to use that technology creatively to integrate it into your daily workflow.
Finally, we'll do an open discussion on what you have experienced, and where we can go with modern LLM's in 2025.
Lunch
- 12.00 - 13.00
- Break/social
Chris Kjær Sørensen (DK)
Co-Founder & CTO at Landfolk
- 13.00 - 13.45
- Creative Tech
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There's something happening with search at the moment and in this session we will look closer at this trend and find out what it means for you as we are approaching 2025.
We'll start by hearing from Chris and Landfolk. They've been live with their dreamy search for about a month now and Chris will share why they've chosen to implement a way to do natural language search and what technical challenges they faced. He will also reveal what is in the pipeline for now and the near future and what other uses we have for this technology on our platform.
Using natural language as a way to search has lots of interesting challenges which as regular search faceted/filter UI doesn't face, e.g. a search like "charming thatched pool house in Skagen where I can bring my dog and the wifi is great" poses some interesting issues for what the user would expect to see and if we add something like "...which is available in the summer" to the query, it makes everything even more complicated as "summer" is totally dependent on where you're from (i.e. the summer holiday is not the same across Europe).
Coffee, Tea & Networking
- 13.45 - 14.00
- Break/social
Lightning Talks
- 14.00 - 15.00
- Discussions
As the name suggests, lightning talks give speakers a limited amount of time to make their presentation – around 10 minutes. They may or may not include slides.
Coffee, Tea & Networking
- 15.00 - 15.15
- Break/social
Ivo Lukac (HR)
Co-Founder at Netgen
- 15.15 - 16.00
- Creative Tech
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We'll wrap up the Creative Tech track with a moderated Q&A on key topic submitted by our community members:
- what's going on with the cloud? When is cloud coupling worth it? Some are moving out of the cloud again or revalidating their cloud architecture
- getting security into shape (avoid saying "Security First", but doing security last...)
- impact of EAA (European Accessibility Act)
- what use cases do we see being suitable for LLM + computer use and how can we safely leverage these tools in an organization to further enhance efficiency? Will this end up as another personal productivity tool or can we scale it further?
- ways of working. What's being used (Scrum, Kanban etc.) and what really works?
- how do we evaluate our work (celebrate success, recognise failures)
Coffee, Tea & Networking
- 16.00 - 16.15
- Break/social
Town Hall Debate
- 16.15 - 17.00
- Award show
Join expert panelists in an engaging, fast-paced debate on key issues for 2024 and beyond
2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals
An opportunity to learn more about hot topics – with a minimum of hot air.
Farewell Dinner
- 18.30 - 22.00
- Social Event
Those still around and with some energy left are invited for one final, nice post-conference dinner.
You’ll get a chance to talk with colleagues, and other participants over a glass (or two!) of wine or beer before leaving Aarhus.
Location: Il Locale, Guldsmedgade 36, 8000 Aarhus C
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