Track: Digital Communication
The digital communication landscape is changing. And not for the first time. Content creation, trust in AI, content authenticity, and the transformation of news media are top-of-mind for communicators. If it’s an evolution or revolution, we’ll let you decide.
In this conference track, you can expect discussions on balancing immediate and strategic content needs, the impact of technology on public discourse, and the future of media in a democratic society. Real-world insights, open brainstorming, actionable strategies, and more will be shared.
So, don’t miss this opportunity to connect with bright minds and industry leaders and tap into digital comms’ present and future state together.
Track leader: Phil Hall (DK)
Content Director at ManyoneBreakfast & registration
- 8.00 - 9.00
- Break/social
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
Janus Boye - Host
Welcome to the conference
- 9.00 - 9.05
Signe Strandvig (DK)
Executive Board Member at Danish Cyclists’ Federation
Courage, curiosity and cycling
- 9.05 - 9.15
Bebo White (US)
Internet Pioneer and Educator
Can AI Be an Effective Member of a User Interface Design Team?
- 9.15 - 10.00
- Keynote
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Recent studies have evaluated the use of AI clients (e.g., ChatGPT) by members of a User Interface Design Team.
Study results indicate that such clients can be very effective in design research and execution (e.g., the definition of personas and test scenarios). Skeptics raise the usual AI- related concerns such as theft of creative material and potential job loss.
This opening keynote will explore the roles that AI clients could potentially play in a User Interface Support Design Team either as a full team member or as a research and design collaborator in order attain a successful and innovative team result.
Coffee, tea & networking
- 10.00 - 10.30
- Break/social
Martin Paludan (DK)
Communication advisor, author, defender of the freedom of speech and past fraud fighter
- 10.30 - 11.15
- Digital Communication
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As organisations increasingly rely on AI to produce content, the question of trust looms large. Can machine-generated communication truly connect with audiences and maintain credibility, or are we at risk of losing authenticity?
In this session, we’ll draw on experiences from other areas of society where trust is crucial and currently challenged, while also examining concrete examples of AI-generated content in marketing.
We'll take a broad perspective but also dive into the specifics of our field.
Join us for a discussion where human insights are still essential.
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Amélie Drouet (DK)
Communications Specialist at Headstart Career
- 11.15 - 12.00
- Digital Communication
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Where is human-powered storytelling headed, as we explore AI's role in authentic storytelling?
Amélie shares how letting go of the reins in communications can bring a brand closer to its audience.
Using examples from Headstart’s ambassador program, she’ll reveal how candid stories about the real ups and downs of life in Denmark make for compelling, trusted narratives.
Learn about the Online Living Library, a platform where international newcomers connect directly with Denmark’s ambassadors for real, unscripted conversations—no corporate filter, just honest experiences.
We'll dive further into a collective reflection on authenticity in digital communication and on social media.
Lunch
- 12.00 - 13.00
- Break/social
Joel Varty (CA)
CTO at Agility
- 13.00 - 13.45
- Digital Communication
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As content creators or marketers, we often find ourselves juggling two distinct modes:
In one mode, we focus on the future, aiming for long-term success with highly reusable, structured content. Ideally, most of our content would fit into this paradigm.
But let's be real—that's not always the case.
Sometimes, we need content immediately. We need to design a page, create the content, set up a CTA with a form, and start collecting leads as soon as possible.
Page builders are perfect for this! They allow us to get things done quickly without requiring developers.
But is it always a black-and-white choice between these two modes?
Join us for an engaging discussion where we'll explore various strategies that digital teams can use to architect content and workflows.
We'll dive into real-world scenarios, share experiences, and brainstorm together on how to create a continuum of methodologies for successful digital communication.
Bring your questions, ideas, and let's collaborate on finding the best balance for your content needs.
Coffee, Tea & Networking
- 13.45 - 14.00
- Break/social
Lightning Talks
- 14.00 - 15.00
- Discussions
As the name suggests, lightning talks give speakers a limited amount of time to make their presentation – around 10 minutes. They may or may not include slides..
Coffee, Tea & Networking
- 15.00 - 15.15
- Break/social
Dina Hrastović (HR) Head of Native at Telegram
- 15.15 - 16.00
- Digital Communication
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For much of recent history, news media served as the primary producer and distributor of content, shaping public discourse and access to information.
However, technological advancements over the past two decades have fundamentally transformed media operations, influencing not only the industry itself but also broader societal functions.
In this closing session, Dina will explore the pivotal shifts in news media since the early 2000s, examining its current role as both a private and public enterprise, a significant source of information, and a major adopter of emerging technologies.
Dina will provide insights into what these changes mean for democratic processes and our increasingly technology-driven society and we'll close by both turning the table to the impact in our own organisations and looking ahead to 2025
Coffee, Tea & Networking
- 16.00 - 16.15
- Break/social
Town Hall Debate
- 16.15 - 17.00
- Award show
Join expert panelists in an engaging, fast-paced debate on key issues for 2024 and beyond
2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals
An opportunity to learn more about hot topics – with a minimum of hot air.
Farewell Dinner
- 18.00 - 22.00
- Social Event
Those still around and with some energy left are invited for one final, nice post-conference dinner.
You’ll get a chance to talk with colleagues, and other participants over a glass (or two!) of wine or beer before leaving Aarhus.
Location: Il Locale, Guldsmedgade 36, 8000 Aarhus C
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