Track: Product Management
Imagine tapping into the expertise of fellow product managers to unlock new avenues for creating exceptional value.
Join the product manager track at the Boye 24 conference, where insights are shared among professionals on vital topics like innovation, road mapping, customer journeys, and collaboration.
Engage in thought-provoking presentations that spur discussions, challenge routines, and foster the co-creation of fresh ideas and methodologies. Together, we’ll explore uncharted territories, pushing the boundaries of product management.
Don’t miss the chance to collaborate, exchange insights, and develop innovative approaches with a diverse community of product managers. Let’s shape the future of product management through dynamic discussions and collective idea generation.
Track Leader: Lisa Mo Wagner (DE)
Lead Business Analyst at ThoughtworksBreakfast & registration
- 8.00 - 9.00
- Break/social
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
Janus Boye - Host
conference Opening
- 9.00 - 9.05
Signe Strandvig (DK)
Executive Board Member at Danish Cyclists’ Federation
Courage, curiosity and cycling
- 9.05 - 9.15
Bebo White (US)
Internet Pioneer and Educator
Can AI Be an Effective Member of a User Interface Design Team?
- 9.15 - 10.00
- Geezer Lecture
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Recent studies have evaluated the use of AI clients (e.g., ChatGPT) by members of a User Interface Design Team.
Study results indicate that such clients can be very effective in design research and execution (e.g., the definition of personas and test scenarios). Skeptics raise the usual AI- related concerns such as theft of creative material and potential job loss.
This talk will explore the roles that AI clients could potentially play in a User Interface Support Design Team either as a full team member or as a research and design collaborator in order attain a successful and innovative team result.
Coffee, tea & networking
- 10.00 - 10.30
- Break/social
Debbie Tucek (CZ)
VP Product at Kentico
- 10.30 - 11.15
- Product Management
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As product leaders of software product companies, we own possibly the most important and arguably the most difficult task of setting and delivering on the product vision and strategy.
The setting of the vision and strategy is the relatively easy part. Everyone will tell you how to write these two important artefacts and there is a ton of guidance out there on what you need to consider in their formulation. There are many different models, templates, canvases and diagrams in the literature, but few tackle the reasons why product strategies often get left on the shelf to gather dust or rapidly deteriorate under the pressure of the daily grind. And even fewer still, in my experience, address how they can be nurtured to support how you deliver and operate your product in practice.
In this session, I’d like to share the approach I’m taking to making product strategy something more than just a roadmap or a good idea that remains on paper. It needs to be a living breathing galvanising entity that can be used to unify and provide guidance to all areas of our business, to prioritise incoming product requests, and to communicate the value of our product to internal and external stakeholders alike.
Karoliina Luoto (FIN)
Coach, Consultant, Partner at Withmore
- 11.15 - 12.00
- Product Management
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As product manager, you don’t want to end up alone with the most critical decision, but sometimes it’s hard to get the management interested. This session will help in that.
In the session, we will cover tools, tactics and facilitation tips for how to get the executives involved in:
- product vision decisions
- business metrics discussion
- development roadmap choices and value-per-feature dialogue
After the session, you will be able to embrace different opinions or even conflicts as a source of wisdom and navigate your way to a solid shared vision.
Lunch
- 12.00 - 13.00
- Break/social
Prasad Gupte (DE)
Director of Digital Products at tonies
- 13.00 - 13.45
- Product Management
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Great products demand strong and committed product management, and so do great teams!
From my experience leading teams-as-a-product, I’ll share my insights on fostering strategic clarity, nurturing top talent, and promoting collaboration to unlock the full potential of our teams and driving transformative results.
Coffee, Tea & Networking
- 13.45 - 14.00
- Break/social
Lightning Talks
- 14.00 - 15.00
- Discussions
As the name suggests, lightning talks give speakers a limited amount of time to make their presentation – around 10 minutes. They may or may not include slides.
Coffee, Tea & Networking
- 15.00 - 15.15
- Break/social
Claus Broholm (DK)
Business Strategist
at Mjølner
- 15.15 - 16.00
- Product Management
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You probably already know that prioritisation is key to success as a product manager, but how do you get really good at it?
In this session, Claus will share his insights and you hear from your peers how they do it.
We'll cover:
Strategy First: Use OKRs to connect product decisions to company goals and secure executive buy-in
Prioritize the Basics: Without a stable product that meets basic expectations, wow-factors won’t matter
Balance Innovation and Maintenance: Allocate time for both core improvements and new features (20% for basics, 80% for strategic initiatives)
How Claus manages the process: Show how he set up his processes using Jira Product Discovery as a tool for managing the flow of ideas and ensuring prioritization aligns with strategy Validate with Data: Frameworks like RICE bring data into decision-making, though they need careful management to avoid gaming
Coffee, Tea & Networking
- 16.00 - 16.15
- Break/social
Town Hall Debate
- 16.15 - 17.00
- Award show
Join expert panelists in an engaging, fast-paced debate on key issues for 2024 and beyond
2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals
An opportunity to learn more about hot topics – with a minimum of hot air.
Farewell Dinner
- 18.30 - 22.00
- Social Event
Those still around and with some energy left are invited for one final, nice post-conference dinner.
You’ll get a chance to talk with colleagues, and other participants over a glass (or two!) of wine or beer before leaving Aarhus.
Location: Il Locale, Guldsmedgade 36, 8000 Aarhus C
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