Track: Corporate Innovation
The Corporate Innovation conference track provides a valuable opportunity for corporate innovators and intrapreneurs to convene, share insights, collaborate, and enhance their approaches and methodologies for fostering innovation and cultivating an entrepreneurial culture within their organizations.
In today’s dynamic landscape, Digital Transformation stands as a crucial focal point for all organizations, given the continuous evolution of technology and its impact on our work practices. To thrive in this environment, every company needs to update their technologies, processes, strategies, and overall culture. This year, the Corporate Innovation track is specifically designed for trailblazing leaders who are at the forefront of change, propelling their companies towards a prosperous future.
By participating in the Corporate Innovation track, you’ll have the chance to connect with other digital transformers who are spearheading conversations and spearheading transformative initiatives within their respective organizations. Together, we can drive meaningful change and shape a future of innovation and success.
Track Leader:
Jan Havel (CZ)
Co-Founder and Managing Partner at ACTUM DigitalBreakfast & Registration
- 8.00 - 9.00
- Break/social
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
Janus Boye - Host
Welcome to the conference
- 9.00 - 9.15
Rajiv Vaid Basaiawmoit (DK)
Head of Sci-tech Innovation & Entrepreneurship at Aarhus University
- 9.15 - 10.30
- Corporate Innovation
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Serious games, as opposed to say entertainment games, have an added imperative to infuse learning content along with game and engagement content.
Rajiv is an experienced serious game designer & innovator and has taken up the challenge – where instead of dumbing down content, he focuses on leveling up the players ability to navigate complexity more effectively!
Using a systems thinking context, he has pioneered novel approaches to simulating real-world complexity in serious games that are as relevant in the corporate board room as the educational classroom.
He often use games and gamification (gamification being separate from games) as a tool to overcome tough pedagogical challenges or to scale complexity of tough-to-teach topics.
Using cases from games that he has designed (includes board games, digital games, escape room games and process gamification examples), he will share the rewards and challenges of content scaling in the serious game design process.
In doing so – you will also see innovation in action and learn how to apply such approaches and thinking to your own processes and context!
Coffee, tea & networking
- 10.30 - 10.45
- Break/social
Grace De Athayde (DK)
Customer Journey Ops Lead at Pfizer
- 10.45 - 12.00
- Corporate Innovation
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The discipline of Journey Management is being reborn these days with the aim to dramatically improve how enterprises create an engine for prioritisation having human insight aligned with metrics in a contextual way
This is a game changer compared to the usual approach to innovation decisions having the same data dispersed in multiple places such as dashboards, research reports, and more.
Years ago Grace joined us and talked about Building Continuous Learning at Scale, and this is actually an evolution of that - using the continuous learning as a source of maintaining journey maps updated and embedding them in corporate processes.
We'll have a conversation about how embedding the continuous management of journey maps in organisations can be the driving force to making customer centricity operational, creating a collaboration space for customer-centric decisions across corporate departments and markets.
In brief: It's time to gear up how you work with insights and customer journeys - let's look at a system approach that will also make customer centricity operational.
Lunch
- 12.00 - 13.00
- Break/social
Chavi Chen (FR)
Head of Marketing and Business Development at IÉSEG School of Management
- 13.00 - 14.15
- Corporate Innovation
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Our perception of conflict fundamentally shapes how we approach negotiation, influencing both our mindset and our outcomes. But what are the common traps at the negotiation table, and how can we avoid them?
By truly understanding the dynamics at play, we can select strategies that lead to successful, mutually beneficial outcomes. Every negotiation holds the potential to create value and make the difference between achieving success or missing critical opportunities in business.
Join us to discover how a shift in perspective can transform your approach to negotiation, allowing you to foster win-win solutions, build stronger relationships, and enhance your impact. Don’t let valuable opportunities slip away—learn how to harness the power of strategic negotiation for long-term success.
Coffee, Tea & Networking
- 14.15 - 14.45
- Break/social
- 14.45 - 15.45
- Corporate Innovation
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Introducing startup-driven innovation to enterprises requires more than showcasing new technology; it involves addressing enterprise concerns around risk, predictability, and ROI.
We’ll look at how strategic partnerships with established industry players and the support of early adopters can foster credibility and confidence in new solutions.
Together, we’ll discuss how targeted education and pilot programs can demystify emerging technologies, collaborating across old and new organisations, creating a pathway for smoother integration and lower-risk adoption.
Wrap-up & key learnings
- 15.45 - 16.00
Coffee, Tea & Networking
- 16.00 - 16.15
- Break/social
Tim Walters (DE)
Customer Experience and Data Privacy Consultant
Trust Is Killing Customer Experience
- 16.15 - 17.00
- Keynote
- Everyone talks about trust. Everyone knows there is a "crisis of trust." Seemingly everyone has a solution, tool, or platform to help you (re)build trust. But does anyone really know what trust is?
Informal city walk
- 17.10 - 18.30
- Break/social
Meet at the registration desk for a small guided tour of Aarhus
Highlights include Hesitation of Light, former Gestapo HQ, Latin Quarter, Endless Connections, Magic Mushrooms, and the famous Rainbow Panorama.
Conference Dinner
- 18.30 - 22.00
- Social Event
On the evening of Conference Day #1, everybody who has arrived in Aarhus is welcome to join us for an informal evening dinner in a nice setting.
Conference Dinner
- 18.30 - 22.00
- Social Event
On the evening of Conference Day #1, everybody who has arrived in Aarhus is welcome to join us for an informal evening dinner in a nice setting.
Location: Sharks, Frederiksgade 25, 8000 Aarhus C
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