Track: Higher Education
Is the era of simplicity in digital leadership approaching within the realm of higher education? We face significant challenges, such as digital sustainability, accessibility, and privacy, all while grappling with familiar obstacles like content chaos, governance, and multi-channel campaigns.
This year’s higher education track offers a comprehensive one-day conference dedicated to addressing these critical challenges that digital leaders in higher education encounter. It also provides a valuable networking opportunity, allowing participants to connect with peers from around the world.
With the support of the Boye peer groups, we have this year gathered esteemed speakers from the UK and Denmark who will share their experiences and vision for the future of higher education.
While three other tracks will be taking place simultaneously, you can take advantage of breaks, plenary sessions, and popular evening social events to broaden your perspective and engage in conversations with peers from different industries. If you have the time, consider staying for the two additional conference days. This is an exceptional chance to learn from a diverse community of peers and establish meaningful connections that will contribute to your professional growth. Don’t miss out on this opportunity!
Track leader: Tina Schmechel (UK)
Alumni Communications & Digital Marketing Officer at Imperial College LondonBreakfast & Registration
- 8.00 - 9.00
- Break/social
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
Janus Boye - Host
Welcome to the conference
- 9.00 - 9.15
Kurt Bilde (DK)
Head of Division (web)
at University of Southern Denmark (SDU)
- 9.15 - 10.30
- Higher Education
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So how has the digital experiences and expectations of the audience changed the way we should create content?
At a multi faculty university how does the loose couple’s organization impact the way we organized and how do we set the team for the next best practice organizing the digital content creation within universities?
While looking back, together we will discuss and inspire each other on the next practice!
Coffee, tea & networking
- 10.30 - 10.45
- Break/social
Hazel Pelling (UK)
Digital Portfolio Manager at Cambridge Judge Business School
- 10.45 - 12.00
- Higher Education
-
This session will look at developing a strategy towards being more sustainable and more accountable plus we will discuss securing the buy-in we need to achieve these goals.
We will shine a spotlight on global challenges and discuss whether business is doing enough to address societal problems.
As a participant you will explore the UN's 17 sustainable development goals and learn more about the B Corp movement and it's ambition to drive change towards a focus on people and planet as well as profit.
You will be given practical tips on how to build your own strategy with examples of small actions that will ultimately have a big impact.
This session will also encourage you think not just about the what and how, but also the who, with participants being asked to identify the key stakeholders they will need to engage within their own organisations, networks and communities.
Lunch
- 12.00 - 13.00
- Break/social
Ole Frank Nielsen (DK)
Special Consultant and Public Affairs at Faculty of Arts, Aarhus University
- 13.00 - 14.15
- Higher Education
-
In this engaging workshop, we’ll dive into how AI is reshaping content creation for social media in higher education, with examples from Aarhus University and other European institutions.
As AI continues to be hailed as a transformative force, even surpassing social media as a paradigm shift, this session aims to unpack its double-edged potential.
Since 2010, Ole has been immersed in social media strategies for higher education, continuously building a network among universities worldwide.
As the founder of the “Social Media Managers at Uni” group, now over 500 members strong, he is a passionate advocate for connecting and empowering communication professionals across institutions.
Ole believes in working smarter by leveraging students and researchers as authentic brand ambassadors. Recently, he has been captivated—if not slightly concerned—by AI's rapid emergence in content creation. But it also presents a lot of possibilities.
Coffee, Tea & Networking
- 14.15 - 14.45
- Break/social
Mette Slot Eriksen (DK)
Alumni Consultant at Aarhus University
- 14.45 - 15.00
- Higher Education
-
Join Mette Slot Eriksen, Alumni Consultant at Aarhus University, and Tina Schmechel, Alumni Communications and Digital Marketing Officer at Imperial College London, for a quick-fire discussion on the future of alumni relations.
Mette and Tina will share their insights on strengthening connections with alumni and their role in fostering positive change. From virtual events to online alumni communities, how has digital technology transformed the sector, and what does the future hold?
Nick Condon (UK)
Managing Director at Squiz
Wrap-up & key learnings
- 15.45 - 16.00
Coffee, Tea & Networking
- 16.00 - 16.15
- Break/social
Tim Walters (DE)
Customer Experience and Data Privacy Consultant
Trust Is Killing Customer Experience
- 16.15 - 17.00
- Keynote
- Everyone talks about trust. Everyone knows there is a "crisis of trust." Seemingly everyone has a solution, tool, or platform to help you (re)build trust. But does anyone really know what trust is?
Informal city walk
- 17.10 - 18.30
- Break/social
Meet at the registration desk for a small guided tour of Aarhus
Highlights include Hesitation of Light, former Gestapo HQ, Latin Quarter, Endless Connections, Magic Mushrooms, and the famous Rainbow Panorama.
Conference Dinner
- 18.30 - 22.00
- Social Event
On the evening of Conference Day #1, everybody who has arrived in Aarhus is welcome to join us for an informal evening dinner in a nice setting.
Location: Sharks, Frederiksgade 25, 8000 Aarhus C
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