Program
Wednesday, November 6
Morning run
- 6.30 - 7.00
- Morning run
Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Radisson Blu – the conference venue
Breakfast & registration
- 8.00 - 9.00
- Break/social
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
Amélie Drouet (DK)
Communications Specialist at Headstart Career
Welcome to the conference
- 9.00 - 9.10
Cruce Saunders (US)
Founder and principal at [A]
Collaboration in Motion: Forming an Industry Association
- 9.10 - 9.15
Louise Agersnap (DK)
Head of the World Health Organization’s Innovation Hub
Unlocking Health Potential: Innovation Through a Systems and Community-Centric Lens
- 9.15 - 10.00
- Keynote
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It takes a village – or an ecosystem – to scale and sustain an innovation.
Louise will share insights from the implementation of the strategy of the WHO Innovation Hub from strengthening national innovation ecosystems through WHO guidance, to supporting countries in Sub Saharan Africa in scaling health innovation – spanning from digital to social innovation – and promoting entrepreneurship skills and continuous learning in a global organization.
With a Primary Healthcare lens at its core, the overall approach is to engage and empower communities, promote multisectoral action and integrated services.
Coffee, tea & networking
- 10.00 - 10.30
- Break/social
Mark Demeny (CA)
Senior Director, Product Management at Yext
Vendors are from Mars, buyers are from Venus
- 10.30 - 11.15
- CMS Expert
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Ever wonder why CMS pricing is so opaque?
Or why there isn't a universal standard for content modelling?
Or why do most vendors ignore authoring experience in favour of shiny new features? Or why RFPs rarely lead to the outcomes and expectations either side has?
Allow me to provide the benefit of over 20 years experience working all three sides - buying, consulting, and building to provide a therapy session to help everyone work to a shared understanding of why things are the way they are.
Kasper Borch (DK)
Head of Digital Platforms, Digital Experiences at Danish Crown
- 11.15 - 12.00
- CMS Expert
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Going from a myriad of different content management systems to one global setup without losing (too much) flexibility and without losing traffic is a challenge.
Danish Crown is doing it right now and in this session, Kasper will share his experience with brutal honesty.
Hear more about the strategies employed to ensure a smooth transition and the lessons learned along the way.
Sarah Wilson-Reissmann (DE) UX & UI Team Lead at Canyon Bicycles
From Projects to People: Optimizing Your Leadership Focus
- 10.30 - 11.15
- Design Leadership
- In this session, participants will delve into how to optimize their leadership potential by re-evaluating their focus on the key aspects of their role. Discover strategies to shift your focus towards fostering team development and strategic vision, and learn how to elevate your leadership impact by prioritizing what truly matters.
Signe Schou (DK)
Senior Manager, UX at Stibo Systems
- 11.15 - 12.00
- Design Leadership
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We'll wrap up the design leadership with an open conversation about doubt:
Let’s say that you step up as a new leader inside your organisation, or journey into leadership in some other way. How do you ensure the support you need? How do you build relationships to the people you’re leading? Can you still contribute the way you used to, or does it change everything? Can you even lead a design team with you’re not a designer yourself?
In other words: How do we overcome our doubts or learn to exist with them in our leadership practice?
According to Signe: "If you’re certain about everything, you’re kind of missing the point." Doubt can be a tool to explore your leadership practice and go deeper.
Join this conversation about a part of our practice that we don’t often get to explore with peers in design leadership. Be ready to share your own experiences with doubt and how we can overcome, allow space for, blow up, or celebrate our doubts.
Astrid Illum (DK)
Product Leader for the Audience Interaction at TV2
- 10.30 - 11.15
- Digital Leadership
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Data cycles in digital products and marketing have grown up alongside each other, each developing unique goals, architectures, and flows.
Product data often requires real-time user functionality, while marketing data typically focuses on segmentation.
Today, as users expect seamless personalization across platforms, these parallel paths are at a crossroads.
In this opening session, you'll hear reflections on the historical separation of these data cycles, the challenges this creates, and the questions it raises about how we can build a unified approach.
Davy Moortgat (BE)
Vice President Digital Channels at GEA Group
- 11.15 - 12.00
- Digital Leadership
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Let's talk about measurement and making sure that we reap the benefits from our investments in digital.
We'll start by hearing about GEA’s impact measurement model, which establishes regular reporting on communication performance and embeds data-driven insights into GEA’s content management processes.
By aggregating metrics from multiple platforms into a fully owned data-lake, omnichannel dashboards and a scoring algorithm are now available which show in real-time where GEA stands in terms of communications impact.
After Davy's look behind the scenes, we'll hear it from your peers in the room and work on making scoring even better for 2025.
Charlotte Ankerstjerne (DK) Employee advocacy & engagement advisor at Ramboll
- 10.30 - 11.15
- Employee Experience
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How do you create a community that fosters internal pride, knowledge-sharing and the willingness to share your work life on LinkedIn?
The consultancy Ramboll have gone all in on employee advocacy, and their EA-program “BlueBuzz” supports recruitment, retention and positioning of the company globally.
You will learn:
* How to create a community among colleagues on LinkedIn
* How to create a scalable program that requires the same resources – whether you have 50 or 1000 ambassadors on board
* How to create engagement from the very beginning
* Why you should create a clear identity for your community
* How to retain the motivation to share stories
You will also get concrete suggestions on how to measure your impact, so your boss and colleagues are convinced of the value you’re creating for the company. This session is for anyone working with employee advocacy or curious about the potential in this new and trending discipline.
Anne Frost (DK)
Executive coach and an expert in employee advocacy and branding
- 11.15 - 12.00
- Employee Experience
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Following the previous presentation, we will work with the classic employee advocacy questions that need to be addressed when launching a great EA program.
Join us and find out what your organisation needs to do to achieve visible advocacy. Among the topics we'll cover are:
* Does your company culture support Employee Advocacy? * Scale or focus? * Balancing the output * Success Criteria and Metrics
This workshop is facilitated by Anne Frost, OG Employee Advocacy advisor.
Martin Lassen-Vernal (DK)
Head of Communications at The Technical and Environmental Administration, City of Copenhagen
Benjamin Enzenberg (DK) Produktchef at Molio
- 11.15 - 12.00
- Gov't Digital Web
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Who owns the digital agenda?
And what does digital leadership really involve?
Follow the case of a medium sized government agency in working with digital transformation strategy and distributed digital leadership across all functional areas and management levels.
During a two year process the organisation established a shared digital mindset as a platform for future engagement in continuous digital transformation.
Engage in a shared reflection on what digital leadership capabilities really means
Lunch
- 12.00 - 13.00
- Break/social
Nicole Rogers (US)
CMO and Co-founder at ai12z
- 13.00 - 13.45
- CMS Experts
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Many organisations are asking how to incorporate AI into their business. A great place to start: their website. But where to begin?
In this session, we’ll explore how companies can leverage GenAI on their websites by looking at a maturity model. We’ll start with foundational steps, and as an organization progresses through each stage, they’ll enhance customer engagement and deliver business outcomes. We’ll discuss GenAI’s role in simple content creation, retrieval-augmented generation (RAG) and a replacement (or add-on) to search, digital assistants, agents, and more.
Lars Kordes (DE)
Head of UX Design and UI Development at Hapag-Lloyd
- 13.00 - 13.45
- Design Leadership
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There's no doubt that designers are an integral part of any product team today when it comes to improving customer conversion or increasing product sales for commercial products.
But how do you get the buy-in to build a DesignOps for in-house development of large enterprise solutions? And how does the design of complex applications then differ from the design of e-commerce products?
Listen to some “seaman’s yarn” about the long, adventurous journey to establishing DesignOps for enterprise solutions at the traditional shipping company Hapag-Lloyd.
Martin Lassen-Vernal (DK)
Head of Communications at The Technical and Environmental Administration, City of Copenhagen
- 13.00 - 13.45
- Digital Leadership
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Martin invites you to a talk about STAIR (Socio-Technical AI Reflection): A new research-based approach to genAI that addresses the unpredictability and complexity of introducing genAI into workflows and cognitive tasks.
STAIR is a practical and explorative methodology that encourages you to reflect rather than report, honing in on perspectives that aren’t necessarily part of traditional scoping: meaningfulness, well-being, quality, legitimacy, validity, professionalism, social aspects, and more.
Developed over one and a half years of practical experience and years of socio-technical research by the IT-University in Copenhagen, in collaboration with Martin’s administration in the City of Copenhagen, STAIR and its principles provide valuable insights.
As a human-centric and critical-thinking town crier in AI, Martin shares experiences and perspectives that can inspire and transform how you scope, scale, and implement genAI solutions - with a strong emphasis on the role of communications.
Thomas Dugaro (DE) Project manager digital transformation at HafenCity
- 13.00 - 13.45
- Employee Experience
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Digitisation, New Work, Sustainability - Have you mastered your triple transformation yet?
Let's discuss how digitisation and modern elements of collaboration can help the world of work become more sustainable.
Let's find out what a consistent employee experience approach is good for. Thomas will bring experience from different transformation processes and perspectives from urban development: As the famous Danish urban planner Jan Gehl once said: "First we shape the city - then it shapes us"
The same accounts for the workplace.
Offices were built by extroverts for extroverts. Most of them were awful for the quieter few. In digitized and hybrid work environments that enable both physical and digital opportunities for networking and efficient information transfer, everyone can find a way. Looking at the efforts to get people back to the office I wonder if we're making the same mistake again.
So how can we keep our office, machines and computers and at the same time think about how we can make our daily work sustainable. How can we strive for success as individuals or as an organization, dealing with the dynamics and complexity of the world and at the same time being careful not to strain our resources excessively. How can we foster identification? How can we find processes and decisions that work not only once, but sustainably?
Oh, and one question: Who has attended a burn-out prevention seminar during the lunch break?
Cecilie Blichfeldt (DK) Digital Project Manager at Central Denmark Region
- 13.00 - 13.45
- Gov't Digital Web
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In recent years, Central Denmark Region has been undertaking a massive re-organization in the area of digital communication.
Content for the region’s approximately 75 websites will no longer be produced by doctors, nurses, and secretaries but by trained web editors with in-depth knowledge of creating the best content for users.
Practically, this means that by the end of 2024, around 1300 employees will have had their CMS login rights revoked, with the content creation on websites transitioning to around 30 full-time web editors distributed across hospitals and the central administration.
Learn about the various elements that have supported the success of this project. You’ll hear about the initial decision-making process, certification of web editors, and our guide to creating quality content. You’ll also gain practical inspiration on how to support re-organizational efforts, even if it's not possible to implement as radical a change as in Central Denmark Region.
Coffee, Tea & Networking
- 13.45 - 14.00
- Break/social
Roundtables
- 14.00 - 15.00
- Discussions
Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.
Coffee, Tea & Networking
- 15.00 - 15.15
- Break/social
Joel Varty (CA)
CTO at Agility
- 15.15 - 16.00
- CMS Expert
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There is a continuum within the realm of Content Architecture. It needs to strike a balance between what you need now, and what your needs will grow to in the future.
What do your developers need to build your frontends, and what does your content team need in order to manage content on an ongoing basis?
The continuum also affects how we model content, from pages built primarily with rich text or block editors, to componentized workflows, right through to highly structured and reusable content that is completely separated from the front-end. We will examine and discuss both the audience and the structure of your models as we strive to understand how to architect content for your current and future needs.
Stephanie Weber (DE)
Head of UX Design at Fielmann
- 15.15 - 16.00
- Design Leadership
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In a world of constant change, stakeholders often rely on data and numbers to guide business decisions. But does it really work?
User-centricity is still the best way to create real value for users. As design leaders, we possess the superpower of empathy, which we can strategically apply—not only in the product development process but also in stakeholder management and team dynamics.
This session will explore the neuroscience principles behind specific emotions and how they can be used to improve collaboration, build trust with stakeholders, and ultimately lead to more impactful, emotionally engaging products.
Prasad Gupte (DE)
Director of Digital Products at tonies
First-click to Loyalty: Mapping the Consumer Journey to lasting Retention
- 15.15 - 16.00
- Digital Leadership
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In today’s economic climate, digital leaders face the challenge of delivering impactful results with tight budgets.
We'll discuss actionable strategies to drive growth and outperform competition by raising expectations, boosting urgency, and fostering innovation to help align teams, deliver impactful results and win in today’s economic climate — without needing to spend more.
Line Skov Grønbjerg Christensen (DK)
Senior UX Strategist at Manyone
Martin Risgaard Rasmussen (DK) Head of Change Management Office at Vestas
- 15.15 - 16.00
- Employee Experience
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In a world where one big transformation initiative seems to follow the other, successful change management is more important than ever. But why is it that 70% of all change programs fail to deliver on their goals? And why do 40% of all organisations report that change fatigue is becoming a significant barrier to change? The key to overcoming this is not more change, but better-designed change.
So, how can we do things differently? By treating your transformation as you would your product, we can design desirable change that people want to take part in. Using an employee-centric approach and design methods, we can ensure the change becomes understandable, tangible, and desirable. Join this session to get a new perspective on designing for change and engaging in dialogue with your peers.
With a point of departure in a case from Vestas, we will explore:
* Design thinking as part of a global transformation program
* The importance of engaging people throughout the process and not just at implementation
* Prototype – Test – Repeat. Why you also need to design your change narrative
* Design vs. Reality – What really happened when transformation hit the everyday work
* The inevitable resistance and how to deal with it
Gavin Colborne (UK)
Managing Director at Little Forest
Making the Web more inclusive
- 15.15 - 16.00
- Gov't Digital Web
Coffee, Tea & Networking
- 16.00 - 16.15
- Break/social
Small Feature Award
- 16.15 - 17.15
- Award show
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?
In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.
Networking Dinner
- 18.30 - 21.30
- Social Event
All participants and speakers are invited to the conference networking dinner. This is quite a popular party!
Location: Aarhus Street Food, Ny Banegårdsgade 46, 8000 Aarhus C
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