Track: CMS Experts
Welcome to the conference track where CMS analysts, thinkers, practitioners, experts, and vendors converge to shape the future of the industry. Engage in lively discussions, share feedback, and ignite inspiration in an invigorating atmosphere.
Get ready to explore cutting-edge topics like headless architecture, performance optimization, security, and privacy. Dive deep into business and content-related subjects that will equip you with valuable insights. Additionally, connect with practitioners who will present real-life case studies, offering an insider’s perspective on their CMS approaches.
This is the ideal platform to stay ahead of industry developments, foster collaboration, and gain a behind-the-scenes understanding of CMS strategies.
Track Leader: Janus Boye (DK)
Founder of Boye & CoMorning run
- 6.30 - 7.00
- Morning run
Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Radisson Blu – the conference venue
Breakfast & registration
- 8.00 - 9.00
- Break/social
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
Amélie Drouet (DK)
Communications Specialist at Headstart Career
Welcome to the conference
- 9.00 - 9.10
Cruce Saunders (US)
Founder and principal at [A]
A new beginning for the industry
- 9.10 - 9.15
Louise Agersnap (DK)
Head of the World Health Organization’s Innovation Hub
Unlocking Health Potential: Innovation Through a Systems and Community-Centric Lens
- 9.15 - 10.00
- Keynote
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It takes a village – or an ecosystem – to scale and sustain an innovation.
Louise will share insights from the implementation of the strategy of the WHO Innovation Hub from strengthening national innovation ecosystems through WHO guidance, to supporting countries in Sub Saharan Africa in scaling health innovation – spanning from digital to social innovation – and promoting entrepreneurship skills and continuous learning in a global organization.
With a Primary Healthcare lens at its core, the overall approach is to engage and empower communities, promote multisectoral action and integrated services.
Coffee, tea & networking
- 10.00 - 10.30
- Break/social
Mark Demeny (CA)
Senior Director, Product Management at Yext
- 10.30 - 11.15
- CMS Expert
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Ever wonder why CMS pricing is so opaque?
Or why there isn't a universal standard for content modelling?
Or why do most vendors ignore authoring experience in favour of shiny new features? Or why RFPs rarely lead to the outcomes and expectations either side has?
Allow me to provide the benefit of over 20 years experience working all three sides - buying, consulting, and building to provide a therapy session to help everyone work to a shared understanding of why things are the way they are.
Kasper Borch (DK)
Head of Digital Platforms, Digital Experiences at Danish Crown
- 11.15 - 12.00
- CMS Expert
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Going from a myriad of different content management systems to one global setup without losing (too much) flexibility and without losing traffic is a challenge.
Danish Crown is doing it right now and in this session, Kasper will share his experience with brutal honesty.
Hear more about the strategies employed to ensure a smooth transition and the lessons learned along the way.
Lunch
- 12.00 - 13.00
- Break/social
Nicole Rogers (US)
CMO and Co-founder at ai12z
- 13.00 - 13.45
- CMS Experts
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Many organisations are asking how to incorporate AI into their business. A great place to start: their website. But where to begin?
In this session, we’ll explore how companies can leverage GenAI on their websites by looking at a maturity model. We’ll start with foundational steps, and as an organization progresses through each stage, they’ll enhance customer engagement and deliver business outcomes. We’ll discuss GenAI’s role in simple content creation, retrieval-augmented generation (RAG) and a replacement (or add-on) to search, digital assistants, agents, and more.
Coffee, Tea & Networking
- 13.45 - 14.00
- Break/social
Roundtables
- 14.00 - 15.00
- Discussions
Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.
Coffee, Tea & Networking
- 15.00 - 15.15
- Break/social
Joel Varty (CA)
CTO at Agility
- 15.15 - 16.00
- CMS Expert
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There is a continuum within the realm of Content Architecture. It needs to strike a balance between what you need now, and what your needs will grow to in the future.
What do your developers need to build your frontends, and what does your content team need in order to manage content on an ongoing basis?
The continuum also affects how we model content, from pages built primarily with rich text or block editors, to componentized workflows, right through to highly structured and reusable content that is completely separated from the front-end. We will examine and discuss both the audience and the structure of your models as we strive to understand how to architect content for your current and future needs.
Coffee, Tea & Networking
- 16.00 - 16.15
- Break/social
Small Feature Award
- 16.15 - 17.15
- Award show
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?
In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.
Networking Dinner
- 18.30 - 21.30
- Social Event
All participants and speakers are invited to the conference networking dinner. This is quite a popular party!
Location: Aarhus Street Food, Ny Banegårdsgade 46, 8000 Aarhus C
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