Track: Digital Leadership
Immerse yourself in the world of digital leadership at the Digital Leadership conference track.
This dedicated platform brings together like-minded leaders to explore the intricacies of leading in the digital age.
Gain valuable insights, exchange ideas, and engage in thought-provoking discussions that delve into the evolving landscape of digital leadership.
Connect with peers, learn from their experiences, and expand your knowledge to navigate the challenges and opportunities that digital transformation presents.
Embrace this unique opportunity to enhance your leadership skills and shape the future of digital leadership in your organization and beyond.
Track Leader:
Morten Elvang (DK)
Strategy execution expertMorning run
- 6.30 - 7.00
- Morning run
Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Radisson Blu – the conference venue
Breakfast & registration
- 8.00 - 9.00
- Break/social
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
Amélie Drouet (DK)
Communications Specialist at Headstart Career
Welcome to the conference
- 9.00 - 9.15
Cruce Saunders (US)
Founder and principal at [A]
Collaboration in Motion: Forming an Industry Association
- 9.10 - 9.15
Louise Agersnap (DK)
Head of the World Health Organization’s Innovation Hub
Unlocking Health Potential: Innovation Through a Systems and Community-Centric Lens
- 9.15 - 10.00
- Keynote
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It takes a village – or an ecosystem – to scale and sustain an innovation.
Louise will share insights from the implementation of the strategy of the WHO Innovation Hub from strengthening national innovation ecosystems through WHO guidance, to supporting countries in Sub Saharan Africa in scaling health innovation – spanning from digital to social innovation – and promoting entrepreneurship skills and continuous learning in a global organization.
With a Primary Healthcare lens at its core, the overall approach is to engage and empower communities, promote multisectoral action and integrated services.
Coffee, tea & networking
- 10.00 - 10.30
- Break/social
Astrid Illum (DK)
Product Leader for the Audience Interaction at TV2
- 10.30 - 11.15
- Digital Leadership
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Data cycles in digital products and marketing have grown up alongside each other, each developing unique goals, architectures, and flows.
Product data often requires real-time user functionality, while marketing data typically focuses on segmentation.
Today, as users expect seamless personalization across platforms, these parallel paths are at a crossroads.
In this opening session, you'll hear reflections on the historical separation of these data cycles, the challenges this creates, and the questions it raises about how we can build a unified approach.
Davy Moortgat (BE)
Vice President Digital Channels at GEA Group
- 11.15 - 12.00
- Digital Leadership
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Let's talk about measurement and making sure that we reap the benefits from our investments in digital.
We'll start by hearing about GEA’s impact measurement model, which establishes regular reporting on communication performance and embeds data-driven insights into GEA’s content management processes.
By aggregating metrics from multiple platforms into a fully owned data-lake, omnichannel dashboards and a scoring algorithm are now available which show in real-time where GEA stands in terms of communications impact.
After Davy's look behind the scenes, we'll hear it from your peers in the room and work on making scoring even better for 2025.
Lunch
- 12.00 - 13.00
- Break/social
Martin Lassen-Vernal (DK)
Head of Communications at The Technical and Environmental Administration, City of Copenhagen
- 13.00 - 13.45
- Digital Leadership
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Martin invites you to a talk about STAIR (Socio-Technical AI Reflection): A new research-based approach to genAI that addresses the unpredictability and complexity of introducing genAI into workflows and cognitive tasks.
STAIR is a practical and explorative methodology that encourages you to reflect rather than report, honing in on perspectives that aren’t necessarily part of traditional scoping: meaningfulness, well-being, quality, legitimacy, validity, professionalism, social aspects, and more.
Developed over one and a half years of practical experience and years of socio-technical research by the IT-University in Copenhagen, in collaboration with Martin’s administration in the City of Copenhagen, STAIR and its principles provide valuable insights.
As a human-centric and critical-thinking town crier in AI, Martin shares experiences and perspectives that can inspire and transform how you scope, scale, and implement genAI solutions - with a strong emphasis on the role of communications.
Coffee, Tea & Networking
- 13.45 - 14.00
- Break/social
Roundtables
- 14.00 - 15.00
- Discussions
Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.
Coffee, Tea & Networking
- 15.00 - 15.15
- Break/social
Prasad Gupte (DE)
Director of Digital Products
at tonies
- 15.15 - 16.00
- Digital Leadership
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In today’s economic climate, digital leaders face the challenge of delivering impactful results with tight budgets.
We'll discuss actionable strategies to drive growth and outperform competition by raising expectations, boosting urgency, and fostering innovation to help align teams, deliver impactful results and win in today’s economic climate — without needing to spend more.
Coffee, Tea & Networking
- 16.00 - 16.15
- Break/social
Small Feature Award
- 16.15 - 17.15
- Award show
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?
In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.
Networking Dinner
- 18.30 - 21.30
- Social Event
All participants and speakers are invited to the conference networking dinner. This is quite a popular party!
Location: Aarhus Street Food, Ny Banegårdsgade 46, 8000 Aarhus C
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